LVMH World Headquarters (early proposal)

The French multinational luxury goods conglomerate world headquarters includes LVMH Moët Hennessy and Louis Vuitton S.A. The skyscraper is divided into 3 distinct vertical functional sections: Eastern Europe, Orient (Near East, Middle East, Far East), American Continent (North and South America). Each one of its 60 subsidiaries has a presence in the tower.
The project addresses high-rise and human scale, fashion design and architecture, iconic shapes and trademark advertising.

Philippe Barriere Collective Tn (PB+Co), w/ Philippe Barriere from Christopher Teeter, Attila Kara’s original design and model (Philippe Barrière 500 Studio, SAUD, the University of Kansas 2002). Photography: Aaron Paden.