LVMH World Headquarters (early proposal)

Superstructure Tower and human scale

The French multinational luxury goods conglomerate world headquarters includes LVMH Moët Hennessy and Louis Vuitton S.A. The skyscraper is divided into 3 distinct vertical functional sections: Eastern Europe, Orient (Near East, Middle East, Far East), American Continent (North and South America). Each one of its 60 subsidiaries has a presence in the tower.
The project addresses high-rise and human scale, fashion design and architecture, iconic shapes and trademark advertising.

Philippe Barriere Collective Tn (PB+Co), w/ Philippe Barriere from Christopher Teeter, Attila Kara’s original design and model (Philippe Barrière 500 Studio, SAUD, the University of Kansas 2002). Photography: Aaron Paden.

Date2014-2015LocationLa Défense, Puteaux (92800). FranceClientLVMH group Board of Directors and the Executive CommitteeEngineerRichard